Start where it starts.
Bring together harvest records, batch labels and the beekeeper’s story. Keep the original evidence alongside the information it provides.
From the hive. With a history.
Every jar
has a journey.
HoneyPass brings innovative technology that transforms the cost of traceability and solves the biggest challenges of tracing honey as it changes hands and forms.
Follow the journeyInnovative technology · From hive to home
Origin, connectedPeople · Place · Harvest
A story you can exploreFollow the records behind the jar
Know the originFollow the batchSee the evidenceMeet the people
A little more behind the label
Good honey deserves
a well-told story.
From beekeeper to extractor, blender and packer, honey changes hands and forms. HoneyPass brings those stages together, making its journey simpler and more affordable to trace.
Keep the journey intact.
Follow the links through extraction, storage, blending and packing. Make the relationship between incoming honey and outgoing batches easier to see.
Let the evidence speak.
Make selected provenance records accessible through a product passport. Show what supports a claim, and what still needs to be checked.
Open a world behind the label
Follow the honey.
Meet its story.
From the hives to the hands that care for them. From the first harvest to the jar on your table. Follow every part of the journey.
Sample passport · Illustrative scenes and fictional records, not actual suppliers or a live shipment.
HONEY PASS / SAMPLE 001From hive to home
SAMPLE JOURNEY01 / Origin
A place worth knowing.
Every journey begins with a place. Explore the landscape around the hives and the origin that stays connected to the honey as it travels.
Sample referenceAPIARY A-01
View connected sample record
Apiary & origin record
FromApiary A-01
ToHarvest H-014
This sample origin record links the apiary reference to the harvest. A real passport would show the location and producer information they have chosen to share.
◇ The people. The places. The connections.Explore any stage above
Care goes into
every harvest.
Keep it in the story.
For the people behind the honey
Make provenance
part of the value.
For producers, HoneyPass is an opportunity to connect the work behind the product with its story. For brands and buyers, it is a way to ask better questions about where honey came from and how it was handled.
HoneyPass brings ZiTrace’s innovative traceability technology to honey, with the sector’s own people, processes and records at its heart.
Explore the ZiTrace approach ↗New Zealand honey
The proof behind
New Zealand honey.
New Zealand has set out to double the value of its exports by 2034. For honey, much of that value rests on what a buyer can believe about the jar.
Keep the test with the honey.
Mānuka is where proof matters most. HoneyPass is designed to keep each batch’s laboratory results, such as the tests behind MPI’s mānuka definition and grades like MGO or UMF, with the honey they describe, and to follow that honey through blending and packing.
Connected, without a levy.
Honey has no levy body gathering the sector’s information, and beekeepers, extractors, packers and exporters each hold part of the picture. HoneyPass lets each keep their own records and connect them, so the sector can tell one consistent story, in market and when regulations are reviewed.
There when you can’t be.
The markets paying most for New Zealand honey, from India to the Gulf, reward a story told well, but few beekeepers can be on the ground there. A passport that travels with the jar carries the beekeeper’s story and evidence into the market.
Clear from the beginning
Trust begins with
good questions.
Is HoneyPass available today?
HoneyPass is the honey initiative being built on ZiTrace’s traceability technology. The sample passport is illustrative; this website is not a public production platform.
Does traceability prove honey is authentic?
Traceability helps connect records through a journey. Authenticity claims may also require appropriate testing, corroboration and independent review. A connected record alone does not establish that a claim is true.
What could a passport include?
Depending on the evidence available and permissions granted, it could include producer stories, harvest and batch records, processing handovers and relevant laboratory reports or certificates. Gaps should be visible.
Is HoneyPass a honey brand or certification?
HoneyPass is a traceability initiative, rather than a honey retailer or certification scheme. The aim is to support producers and brands with a clearer view of provenance and supporting evidence.
From hive to home.
With a story that stays.
Discover what a connected honey journey could look like.